As a marketer, your job is to tell folks what makes your product or service the best out there. But that’s easier said than done, right?It’s one thing to understand your brand’s overall value to your customers. It’s another to craft a clear message that works in multiple contexts.
Hashing out a customer journey map is on most marketers’ to-do lists, but it keeps getting pushed back. Maybe a high-priority project gets in your way or—ugh—who has the time? Whatever the reason, customer journey mapping often doesn’t happen, even though it should.
If You Build It They Will Come: Growing Your Presence With a Social Media Challenge.
Are you looking to build a solid email list for your business? Do you also want to strengthen your relationship with existing clients along the way? Then launching a social media challenge may very well be the answer you are looking for.
How would you translate your company’s data and analytics
into a step-by-step plan to grow the business? Where is your company’s most significant conversion opportunity? Can you detect any intriguing patterns in
your company’s metrics?