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Boosting Customer Engagement with Email Marketing
July 15, 2021by ahVanguard
Customer engagement is a key element for success in any business. Your email campaign should promote your brand and engage your customers. As a business owner, you may not have much time to worry about email marketing. But if your customers aren’t opening your emails, you’re missing out on one of the most powerful marketing tools around. Following a few email marketing tips can help ensure your customers read your emails and return to your brand again and again.
If you’re thinking of starting an email campaign or hoping to achieve a higher level of engagement, we have some ideas. Here are 8 email marketing tips to boost customer engagement.
The number one goal of an email campaign should be brand promotion. Think of the message you want to convey about your business and how you can make your customers a part of your brand.
Consider the emotions you want your customers to feel. You want to come across as a trustworthy brand that values your customers.
When your customers receive a great product or service and feel that you value their business, they will return to your brand. Make the effort to know your customers.
Reach out to them with news about your company, engaging content, and exciting promotions. Staying consistent in your message inspires confidence and loyalty in your brand.
Your customers don’t want to receive a generic email for the masses. If it begins with, “Dear Valued Customer, ” they may not read past the greeting.
Today’s consumers expect more. Customers want to feel like you see them and know who they are. They want a personal relationship with your brand.
Take advantage of the opportunity to speak directly with your customers. Create personalized messages that grab their attention.
They will take notice. You’ll see a higher open rate which translates to more customer interaction and more sales for you.
One size doesn’t fit all when it comes to email marketing. You want to find a specific audience for your products or services.
The right message is one that addresses the specific needs of the customer. A good first step for email marketing is to segment your email list.
You can do this by considering factors such as customer demographics, purchase history, past email response, and more. Using this data, you can focus your efforts on reaching the right audience at the right time.
This will increase customer engagement and lead to more conversions. Sending relevant, timely content strengthens your brand and enhances the customer experience.
Think about how an annoying commercial can turn you away from a particular product. An annoying or pushy email can have the same effect.
It’s okay to use a relaxed tone to address your customers but don’t take it too far. Be sure your communications are polite and respectful to your audience.
This is especially important for customer service and support. Always begin emails with a personal greeting and end with a thank you or show of appreciation.
Polite communication demonstrates professionalism and helps build customer loyalty and trust. When customers feel that you appreciate them and value their business, they’ll return to your brand and the products or services you offer.
Developing a clear brand image requires consistency. Try to maintain a consistent voice throughout all your communications.
Whether you go with a professional tone or a lighter one, the goal is to maintain that voice through your emails and all communication channels. Customers become familiar with your style and tone and expect the same persona over time.
A good rule of thumb is to strive for a balance between professionalism and friendliness with a touch of humor. You want your brand to come across as approachable yet authoritative in your particular industry.
Opening your inbox to find endless marketing emails can be overwhelming for anyone. Some people ignore these messages, so your emails must stand out from the sea of others.
One way to get people to read your emails is by using actionable subject lines. This helps make your message clear.
Using action verbs, asking a question, or announcing a special promotion in the subject line can help your emails stand out. The point is to inform the customer about what they can gain by reading further.
You may have a great message to send, but if the customer doesn’t bother to read it, they’ll never know. And you’ve missed a valuable opportunity.
If the subject line sparks their interest, they’re more likely to open it and see what you have to offer.
One of the best ways to know what customers want is to ask them. Ask for feedback about the emails you’re sending.
Find out what they like, what they don’t like, and what they’d like to see. Customers may surprise you with their honesty.
As consumers are bombarded with junk emails daily, they’re less likely to read what’s coming in. So, giving them what they want is more important than ever.
One effective tool is using online surveys. The hard part is finding the right questions to ask.
Consider asking what type of emails they would like and how often they’d like them to receive them. Add a box for comments so they can share their thoughts.
Keep the survey short and sweet. Customers will turn away from anything that’s long and time-consuming.
Following your customers’ lead is one of the best ways to keep them opening your emails and engaging with your business.
When customers lose interest or unsubscribe from your emails, they have a reason. And it’s important to find out why.
Before you can launch an effort for re-engagement, you should ask them what went wrong. Some reasons for disengagement include:
When you know the problem, work to solve it. Re-engagement emails try to rekindle a customer’s interest and nurture their relationship with your brand.
Offering a coupon or special discount can sometimes do the trick. The goal is to show the customer you care and want to earn their business.