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Category: Analytics

Customer Intelligence trends 2022

Customer intelligence fosters the development of a long-term CX strategy that incorporates data and automation to deliver highly relevant and seamless experiences. So, here we are with the top five trends 2022 you must know.

Matching email content to customer needs

Personalizing email beyond “Dear X” is an extraordinary challenge, especially when it needs to be done at enterprise scale.

The Art of Email Timing

In 2019, nearly 294 billion emails were sent daily. To maximize email open rates, you need to deliver your content at an optimal time. Email timing is an art, dependent on several factors.

Boosting Customer Engagement with Email Marketing

Customer engagement is a key element for success in any business. Your email campaign should promote your brand and engage your customers. As a business owner, you may not have much time to worry about email marketing. But if your customers aren’t opening your emails, you’re missing out on one of the most powerful marketing tools around. 

Conversion Intelligence Key to Analytics

Change is hard. In a world where it seems like the next big thing is just ‘round the corner every day, there’s comfort in holding on to the old way of doing things. It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. 

List Building: Why We Choose Opt-In & How it Helps

Although it might be tempting to do whatever you can to gain subscribers, this is a dangerous (and ineffective) tactic.
One of the most important things to focus on when starting with email list building is customer autonomy. To create an email list that truly fuels business growth, you should be using opt-in list building techniques.

Google Adds New Search Console Insights

Google is looking to help publishers get a better understanding of their content performance with new Search Console Insights, which will highlight key trends and notes on a new tab in Google Search Console, and in the Google mobile app.

Lead Scoring: A Marketer’s Guide To Managing Bias

News flash: Everyone’s biased. Yes, even you! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table.

Martech Look Ahead: Email Trends for 2021

COVID-19 has drastically reshaped virtually every industry in the entire world. As a result, more and more businesses are beginning to take advantage of the utility that the Internet has to offer.

Social Media: Growing Your Presence With a Challenge

If You Build It They Will Come: Growing Your Presence With a Social Media Challenge.
Are you looking to build a solid email list for your business? Do you also want to strengthen your relationship with existing clients along the way? Then launching a social media challenge may very well be the answer you are looking for.