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Category: Communications

How White Space Can Boost Your Landing Page Conversions

Minimalist painter Jo Baer’s Primary Light Group: Red, Green, Blue features three white squares framed with black and colored bands. Thanks to human psychology, the squares look like they’re floating.

Primary Light Group: Red, Green, Blue shows you don’t have to cover your entire canvas to make an impression. The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content.

Sometimes, less is more. White space offers tons of benefits to your landing page flow, structure, and impact.

Build a Compelling Landing Page

The early days of your startup will set the stage for your brand authority and awareness. It’s time to make your first impressions, and they must count.

But, don’t sweat it! We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning.

Let’s cover the main goals of a startup landing page and must-have elements to include.

The Art of Email Timing

In 2019, nearly 294 billion emails were sent daily. To maximize email open rates, you need to deliver your content at an optimal time. Email timing is an art, dependent on several factors.

Guide to Develop Content That Converts

Your content marketing strategy influences how you reach your audience.
If you don’t have a content strategy, now’s the time to create one.

How the Email Newsletter became Cool Again

What if one of today’s hottest marketing moves was a real “blast from the past?”
Two years ago, the idea of an email newsletter sounded downright archaic. After all, didn’t those things die out over a decade ago? Now, however, email newsletters are more popular than ever before.
How did these newsletters become popular again, and why does it matter for your business? Keep reading to learn whether an email newsletter is a good fit for you and your business.

Quick Response: How Email Automation Saves the Day

What if you could have better customer trust and loyalty directly at your fingertips?
Businesses often spend many years trying to cultivate that trust and loyalty. Unfortunately, many businesses overlook the best way to achieve this goal: crafting a quick response to every customer e-mail.

Conversion Intelligence Key to Analytics

Change is hard. In a world where it seems like the next big thing is just ‘round the corner every day, there’s comfort in holding on to the old way of doing things. It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. 

Keyword 101: How To Build Email Campaigns

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad?

List Building: Why We Choose Opt-In & How it Helps

Although it might be tempting to do whatever you can to gain subscribers, this is a dangerous (and ineffective) tactic.
One of the most important things to focus on when starting with email list building is customer autonomy. To create an email list that truly fuels business growth, you should be using opt-in list building techniques.

Email Marketing: How to do A/B Testing

If you’re not A/B testing your site, you’re leaving money on the table.
The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior.