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Category: Conversion Rate Optimization

Perfect Call to Action

From email marketing and blogging to landing pages and social media posts, these phrases or Calls-To-Action (CTAs) tell your target audience what they should be doing once they click on the button or link. Simple examples of CTAs are “Shop Now!” and “Know More.”

Reimagining conversion rates as a function of time

Conversion rate computation is a common practice when it comes to monitoring performance in businesses. If you want to determine how many leads have converted, you simply divide the total number of conversions by the total number of leads.

Boosting Customer Engagement with Email Marketing

Customer engagement is a key element for success in any business. Your email campaign should promote your brand and engage your customers. As a business owner, you may not have much time to worry about email marketing. But if your customers aren’t opening your emails, you’re missing out on one of the most powerful marketing tools around. 

Landing Page Strategy: The Complete Guide

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy.

Lead Scoring: A Marketer’s Guide To Managing Bias

News flash: Everyone’s biased. Yes, even you! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table.