Personalizing email beyond “Dear X” is an extraordinary challenge, especially when it needs to be done at enterprise scale.

Conversion rate computation is a common practice when it comes to monitoring performance in businesses. If you want to determine how many leads have converted, you simply divide the total number of conversions by the total number of leads.

Change is hard. In a world where it seems like the next big thing is just ‘round the corner every day, there’s comfort in holding on to the old way of doing things. It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. 

Although it might be tempting to do whatever you can to gain subscribers, this is a dangerous (and ineffective) tactic.
One of the most important things to focus on when starting with email list building is customer autonomy. To create an email list that truly fuels business growth, you should be using opt-in list building techniques.

If you’re not A/B testing your site, you’re leaving money on the table.
The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior.

Google is looking to help publishers get a better understanding of their content performance with new Search Console Insights, which will highlight key trends and notes on a new tab in Google Search Console, and in the Google mobile app.