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Category: Data

Matching email content to customer needs

Personalizing email beyond “Dear X” is an extraordinary challenge, especially when it needs to be done at enterprise scale.

Reimagining conversion rates as a function of time

Conversion rate computation is a common practice when it comes to monitoring performance in businesses. If you want to determine how many leads have converted, you simply divide the total number of conversions by the total number of leads.

Conversion Intelligence Key to Analytics

Change is hard. In a world where it seems like the next big thing is just ‘round the corner every day, there’s comfort in holding on to the old way of doing things. It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. 

List Building: Why We Choose Opt-In & How it Helps

Although it might be tempting to do whatever you can to gain subscribers, this is a dangerous (and ineffective) tactic.
One of the most important things to focus on when starting with email list building is customer autonomy. To create an email list that truly fuels business growth, you should be using opt-in list building techniques.

Email Marketing: How to do A/B Testing

If you’re not A/B testing your site, you’re leaving money on the table.
The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior.

Google Adds New Search Console Insights

Google is looking to help publishers get a better understanding of their content performance with new Search Console Insights, which will highlight key trends and notes on a new tab in Google Search Console, and in the Google mobile app.

Lead Scoring: A Marketer’s Guide To Managing Bias

News flash: Everyone’s biased. Yes, even you! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table.