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Category: Development

How White Space Can Boost Your Landing Page Conversions

Minimalist painter Jo Baer’s Primary Light Group: Red, Green, Blue features three white squares framed with black and colored bands. Thanks to human psychology, the squares look like they’re floating.

Primary Light Group: Red, Green, Blue shows you don’t have to cover your entire canvas to make an impression. The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content.

Sometimes, less is more. White space offers tons of benefits to your landing page flow, structure, and impact.

Build a Compelling Landing Page

The early days of your startup will set the stage for your brand authority and awareness. It’s time to make your first impressions, and they must count.

But, don’t sweat it! We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning.

Let’s cover the main goals of a startup landing page and must-have elements to include.

Perfect Call to Action

From email marketing and blogging to landing pages and social media posts, these phrases or Calls-To-Action (CTAs) tell your target audience what they should be doing once they click on the button or link. Simple examples of CTAs are “Shop Now!” and “Know More.”

Automation: What is the Customer Journey?

Do you know what a customer journey is and why you need one?
A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back.

Lead Scoring: A Marketer’s Guide To Managing Bias

News flash: Everyone’s biased. Yes, even you! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table.

Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)

Ever used a funnel while baking? That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role. 

Retargeting Ads That Will Bring Your Audience Back (With Examples)

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? (It was. Yikes!)

Your curiosity got the best of you for one second, and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. 

How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey

Rey Skywalker. Bilbo Baggins. Harry Potter. What do these cult-classic heroes all have in common? Kick-ass origin stories. The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. 

14 Ways to Drive Traffic to Your Website’s Landing Pages (2021 Guide)

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you).You sit back and wait for the leads to flow in—but no one’s visiting.

Unbounce Acquires Snazzy AI: Never Write Copy from a Blank Page Again

Over the past year, lots of small businesses have struggled to carve out space for themselves in an increasingly competitive digital landscape. Even those that weren’t directly impacted by the pandemic are often quick to admit: It’s never been harder to attract and convert visitors online.