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Category: Email newsletters

How the Email Newsletter became Cool Again

What if one of today’s hottest marketing moves was a real “blast from the past?”
Two years ago, the idea of an email newsletter sounded downright archaic. After all, didn’t those things die out over a decade ago? Now, however, email newsletters are more popular than ever before.
How did these newsletters become popular again, and why does it matter for your business? Keep reading to learn whether an email newsletter is a good fit for you and your business.

List Building: Why We Choose Opt-In & How it Helps

Although it might be tempting to do whatever you can to gain subscribers, this is a dangerous (and ineffective) tactic.
One of the most important things to focus on when starting with email list building is customer autonomy. To create an email list that truly fuels business growth, you should be using opt-in list building techniques.

Email Marketing: How to do A/B Testing

If you’re not A/B testing your site, you’re leaving money on the table.
The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior.