From email marketing and blogging to landing pages and social media posts, these phrases or Calls-To-Action (CTAs) tell your target audience what they should be doing once they click on the button or link. Simple examples of CTAs are “Shop Now!” and “Know More.”
Conversion rate computation is a common practice when it comes to monitoring performance in businesses. If you want to determine how many leads have converted, you simply divide the total number of conversions by the total number of leads.
In this Fast Class video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact
copy (MECLABS is the parent organization of MarketingExperiments). He uses an
email headline experiment that resulted in a 104% increase in leads to illustrate the concepts.
How would you translate your company’s data and analytics
into a step-by-step plan to grow the business? Where is your company’s most significant conversion opportunity? Can you detect any intriguing patterns in
your company’s metrics?