Warning: sprintf(): Too few arguments in /home/customer/www/hekadoc.com/public_html/wp-content/plugins/wpseo-local/src/presenters/geo/position-presenter.php on line 33

Category: Innovation

Perfect Call to Action

From email marketing and blogging to landing pages and social media posts, these phrases or Calls-To-Action (CTAs) tell your target audience what they should be doing once they click on the button or link. Simple examples of CTAs are “Shop Now!” and “Know More.”

Guide to Develop Content That Converts

Your content marketing strategy influences how you reach your audience.
If you don’t have a content strategy, now’s the time to create one.

Reimagining conversion rates as a function of time

Conversion rate computation is a common practice when it comes to monitoring performance in businesses. If you want to determine how many leads have converted, you simply divide the total number of conversions by the total number of leads.

Automation: What is the Customer Journey?

Do you know what a customer journey is and why you need one?
A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back.

Google Adds New Search Console Insights

Google is looking to help publishers get a better understanding of their content performance with new Search Console Insights, which will highlight key trends and notes on a new tab in Google Search Console, and in the Google mobile app.

The Implied Value Proposition: Three ways to transform your sales copy

In this Fast Class video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact
copy (MECLABS is the parent organization of MarketingExperiments). He uses an
email headline experiment that resulted in a 104% increase in leads to illustrate the concepts.

Martech Look Ahead: Email Trends for 2021

COVID-19 has drastically reshaped virtually every industry in the entire world. As a result, more and more businesses are beginning to take advantage of the utility that the Internet has to offer.

Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

How would you translate your company’s data and analytics
into a step-by-step plan to grow the business? Where is your company’s most significant conversion opportunity? Can you detect any intriguing patterns in
your company’s metrics?

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

Paul Tournier

How To Use FOMO To Increase Conversions

Starting with application code built for a specific CMS, the process of transforming it to CMS-agnostic is what, in this article, I will call “abstracting code”. The more abstract the code is, the more it can be re-used to work with…