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Category: Martech

Your essential guide to organic marketing on Pinterest

The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.

More marketers and brands are realizing the potential of Pinterest to boost search engine rankings, drive valuable website traffic and build brand salience.

Email Marketing Funnel

Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients?

Reach out to hekadoc, we can help! The team from Branticles share their tips for success in this infographic.

Twitter Launched Testing for TweetDeck

After first flagging a coming update for TweetDeck back in January, while also hinting at possible paid feature add-ons for the platform within its evolving subscription offerings, Twitter has now launched a live test of the new look TweetDeck.
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This includes a full Tweet Composer, updated search features, new column types, and new ways to group columns into ‘Decks’ to expand your usage.

Instagram Expands Insights Data to 60 Days

Instagram has added a new calendar tool within IG Insights, which users will be able to access when they tap into the date range tools. The existing preset date range options will still be available along the top of the screen, so you can still measure your results based on set blocks of time, but soon, you’ll also be able to enter a custom, expanded time period for the displayed metrics.

How White Space Can Boost Your Landing Page Conversions

Minimalist painter Jo Baer’s Primary Light Group: Red, Green, Blue features three white squares framed with black and colored bands. Thanks to human psychology, the squares look like they’re floating.

Primary Light Group: Red, Green, Blue shows you don’t have to cover your entire canvas to make an impression. The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content.

Sometimes, less is more. White space offers tons of benefits to your landing page flow, structure, and impact.

Build a Compelling Landing Page

The early days of your startup will set the stage for your brand authority and awareness. It’s time to make your first impressions, and they must count.

But, don’t sweat it! We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning.

Let’s cover the main goals of a startup landing page and must-have elements to include.

Perfect Call to Action

From email marketing and blogging to landing pages and social media posts, these phrases or Calls-To-Action (CTAs) tell your target audience what they should be doing once they click on the button or link. Simple examples of CTAs are “Shop Now!” and “Know More.”

Guide to Develop Content That Converts

Your content marketing strategy influences how you reach your audience.
If you don’t have a content strategy, now’s the time to create one.

Reimagining conversion rates as a function of time

Conversion rate computation is a common practice when it comes to monitoring performance in businesses. If you want to determine how many leads have converted, you simply divide the total number of conversions by the total number of leads.

Twitter’s New Audience Controls on Tweets

This could have a significant impact on Twitter usage, and the way you build Twitter audiences moving forward.
Among its various experiments and tests, which are part of its accelerated development process after years of relative stagnation, Twitter is working on a new option which would enable users to share their tweets with selected audiences, as opposed to all of their followers with every tweet.