The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.

More marketers and brands are realizing the potential of Pinterest to boost search engine rankings, drive valuable website traffic and build brand salience.

Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients?

Reach out to hekadoc, we can help! The team from Branticles share their tips for success in this infographic.

After first flagging a coming update for TweetDeck back in January, while also hinting at possible paid feature add-ons for the platform within its evolving subscription offerings, Twitter has now launched a live test of the new look TweetDeck.
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This includes a full Tweet Composer, updated search features, new column types, and new ways to group columns into ‘Decks’ to expand your usage.

Instagram has added a new calendar tool within IG Insights, which users will be able to access when they tap into the date range tools. The existing preset date range options will still be available along the top of the screen, so you can still measure your results based on set blocks of time, but soon, you’ll also be able to enter a custom, expanded time period for the displayed metrics.

This could have a significant impact on Twitter usage, and the way you build Twitter audiences moving forward.
Among its various experiments and tests, which are part of its accelerated development process after years of relative stagnation, Twitter is working on a new option which would enable users to share their tweets with selected audiences, as opposed to all of their followers with every tweet.

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy.

Google is looking to help publishers get a better understanding of their content performance with new Search Console Insights, which will highlight key trends and notes on a new tab in Google Search Console, and in the Google mobile app.

In this Fast Class video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact
copy (MECLABS is the parent organization of MarketingExperiments). He uses an
email headline experiment that resulted in a 104% increase in leads to illustrate the concepts.

Starting with application code built for a specific CMS, the process of transforming it to CMS-agnostic is what, in this article, I will call “abstracting code”. The more abstract the code is, the more it can be re-used to work with…

How would you translate your company’s data and analytics
into a step-by-step plan to grow the business? Where is your company’s most significant conversion opportunity? Can you detect any intriguing patterns in
your company’s metrics?