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Category: Social Media

Your essential guide to organic marketing on Pinterest

The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.

More marketers and brands are realizing the potential of Pinterest to boost search engine rankings, drive valuable website traffic and build brand salience.

Email Marketing Funnel

Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients?

Reach out to hekadoc, we can help! The team from Branticles share their tips for success in this infographic.

Twitter Launched Testing for TweetDeck

After first flagging a coming update for TweetDeck back in January, while also hinting at possible paid feature add-ons for the platform within its evolving subscription offerings, Twitter has now launched a live test of the new look TweetDeck.
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This includes a full Tweet Composer, updated search features, new column types, and new ways to group columns into ‘Decks’ to expand your usage.

Instagram Expands Insights Data to 60 Days

Instagram has added a new calendar tool within IG Insights, which users will be able to access when they tap into the date range tools. The existing preset date range options will still be available along the top of the screen, so you can still measure your results based on set blocks of time, but soon, you’ll also be able to enter a custom, expanded time period for the displayed metrics.

Twitter’s New Audience Controls on Tweets

This could have a significant impact on Twitter usage, and the way you build Twitter audiences moving forward.
Among its various experiments and tests, which are part of its accelerated development process after years of relative stagnation, Twitter is working on a new option which would enable users to share their tweets with selected audiences, as opposed to all of their followers with every tweet.

Google Adds New Search Console Insights

Google is looking to help publishers get a better understanding of their content performance with new Search Console Insights, which will highlight key trends and notes on a new tab in Google Search Console, and in the Google mobile app.

The Implied Value Proposition: Three ways to transform your sales copy

In this Fast Class video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches marketers how to write high-impact
copy (MECLABS is the parent organization of MarketingExperiments). He uses an
email headline experiment that resulted in a 104% increase in leads to illustrate the concepts.

Social Media: Growing Your Presence With a Challenge

If You Build It They Will Come: Growing Your Presence With a Social Media Challenge.
Are you looking to build a solid email list for your business? Do you also want to strengthen your relationship with existing clients along the way? Then launching a social media challenge may very well be the answer you are looking for.

Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

How would you translate your company’s data and analytics
into a step-by-step plan to grow the business? Where is your company’s most significant conversion opportunity? Can you detect any intriguing patterns in
your company’s metrics?