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Category: Strategy

Keyword 101: How To Build Email Campaigns

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad?

Email Marketing: How to do A/B Testing

If you’re not A/B testing your site, you’re leaving money on the table.
The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior.

Automation: What is the Customer Journey?

Do you know what a customer journey is and why you need one?
A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back.

Landing Page Strategy: The Complete Guide

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy.

Google Adds New Search Console Insights

Google is looking to help publishers get a better understanding of their content performance with new Search Console Insights, which will highlight key trends and notes on a new tab in Google Search Console, and in the Google mobile app.

Lead Scoring: A Marketer’s Guide To Managing Bias

News flash: Everyone’s biased. Yes, even you! And there’s nothing wrong with that. It’s part of human nature, and it comes with the territory when we all bring unique perspectives and experiences to the table.

Martech Look Ahead: Email Trends for 2021

COVID-19 has drastically reshaped virtually every industry in the entire world. As a result, more and more businesses are beginning to take advantage of the utility that the Internet has to offer.

Social Media: Growing Your Presence With a Challenge

If You Build It They Will Come: Growing Your Presence With a Social Media Challenge.
Are you looking to build a solid email list for your business? Do you also want to strengthen your relationship with existing clients along the way? Then launching a social media challenge may very well be the answer you are looking for.