COMPARE MARKETING AUTOMATION PLATFORMS
Choosing the right marketing automation platform for your business is a significant decision that takes a lot of time and research. Many aspects should be considered, and two of the most important are features and pricing. To save you time researching different marketing automation tools, we’ve put together this marketing automation software comparison chart.
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Pricing
| Onboarding | $499 | $6,000 | $499 | $2,399 | NA | $3,000 | $4,500 |
| Basic | $0 | $1,000 | $175 | $550 | $147 | $1,250 | $895 |
| Intermediate | $315 | $1,250 | $245 | $850 | $297 | $2,500 | $1,795 |
| Advanced | $690 | $4,100 | $395 | $1,250 | $497 | $4,000 | $3,195 |
Email Marketing
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| Lead Management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Unlimited Contacts | ✓ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ |
| Drag & Contact Tags  | ✓ | ⦸ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Communication Preferences  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Drag & Drop Builder  | ✓ | ✓ | ✓ | ✓ | ⦸ | ✓ | ✓ |
| Chunk Sending  | ✓ | ⦸ | ⦸ | ✓ | ⦸ | ⦸ | ✓ |
| A/B Testing  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Reports & Analytics  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dynamic Content  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| SPF/DKIM Verification & Flexible SMTP  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dedicated IPs and Warmup  | ✓ | ✓ | ⦸ | ✓ | ✓ | ✓ | ✓ |
| Inbox Preview  | ✓ | ✓ | ⦸ | ✓ | ✓ | ✓ | ✓ |
| UTM Tracking  | ✓ | ✓ | ✓ | ✓ | ✓ | ⦸ | ✓ |
| Ecommerce Integration  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| API Library  | ✓ | ✓ | ⦸ | ⦸ | ✓ | ⦸ | ⦸ |
| Connectors and Data Synchronization  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Automation
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| Drag & Drop Builder | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Ready-Made Automation Templates  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email Automation  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Browser Push Notification  | ✓ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ |
| SMS Messaging  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Easy-to-Use Interface | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ⦸ |
| Facebook Custom Audiences Sync  | ✓ | ✓ | ⦸ | ⦸ | ✓ | ⦸ | ✓ |
| Google Custom Audiences Sync  | ✓ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ |
| Real-Time Data  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Social Media
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| Channels Supported |       Â   |
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| Social Calendar  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ✓ |
| Posts Composing / Scheduling  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ✓ | ✓ |
| Custom Posting  | ✓ | ✓ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ |
| Mass Posting  | ✓ | ✓ | ⦸ | ⦸ | ⦸ | ✓ | ⦸ |
| Profile Grouping  | ✓ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ |
| Social Stream Management  | ✓ | ✓ | ⦸ | ⦸ | ⦸ | ✓ | ✓ |
| Social Listening  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| Social Analytics  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ✓ | ✓ |
| Canva Design Editor  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| Post Moderation  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ✓ |
Landing Pages
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| Ready-Made Templates  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Responsive Design | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Drag & Drop Builder  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dynamic Blocks  | ✓ | ✓ | ⦸ | ✓ | ✓ | ✓ | ✓ |
| Custom Domain Name  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Analytics  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| UTM Tracking  | ✓ | ✓ | ✓ | ⦸ | ✓ | ⦸ | ✓ |
| Custom Pixel  | ✓ | ✓ | ✓ | ✓ | ⦸ | ✓ | ✓ |
| Merge Tags / Conditional Formatting  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
User Analytics
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| Multiple Dashboards  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ✓ | ✓ |
| Automated Reports (Sent by email)  | ✓ | ✓ | ✓ | ✓ | ⦸ | ✓ | ✓ |
| Publicly Accessed Reports  | ✓ | ✓ | ⦸ | ⦸ | ⦸ | ✓ | ✓ |
| Multi-Site Tracking  | ✓ | ✓ | ✓ | ✓ | ⦸ | ✓ | ✓ |
| List Analytics  | ✓ | ✓ | ✓ | ✓ | ⦸ | ✓ | ✓ |
| Email Marketing Analytics  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Website Analytics  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Conversion Analytics  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Automation Analytics  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Smart Audiences  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead Scoring  | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Landing Page Analytics  | ✓ | ✓ | ⦸ | ✓ | ✓ | ✓ | ✓ |
| Built-in Google Analytics  | ✓ | ✓ | ⦸ | ✓ | ✓ | ✓ | ⦸ |
Bespoke Solutions
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| Centralized Management  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| Workflow Manager  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| Access Control  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| Post Moderation  | ✓ | ⦸ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| White Labelling  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| Custom Plan Builder  | ✓ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ |
| Custom Pricing  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| Campaign Grouping  | ✓ | ✓ | ⦸ | ⦸ | ⦸ | ⦸ | ⦸ |
| Competitive Commission  | ✓ | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ |
| Revenue Tracking  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ⦸ |
| Clients Training and Onboarding  | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ✓ |
| Partner Support | ✓ | ✓ | ⦸ | ✓ | ⦸ | ⦸ | ✓ |
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N/A: Information is not disclosed. CUSTOM PRICING: You will need to contact sales. The data reflected in this chart is based on information provided by these vendors as of January 2023. We made every effort to provide the most accurate figures, however, we advise verifying details with individual vendors as pricing and packages can change. For the sake of comparing apples to apples and to give you a fair representation of prices available from all marketing automation providers, the above plans are based on what can be compared with HekaDocâ„¢ features and benefits. Free, smaller and greater plans are also available but their pricing depend on included features and number of contacts.