Choosing the right marketing automation platform for your business is a significant decision that takes a lot of time and research. Many aspects should be considered, and two of the most important are features and pricing. To save you time researching different marketing automation tools, we’ve put together this marketing automation software comparison chart.



Onboarding $499 $6,000 $499 $2,399 NA $3,000 $4,500
Basic $0 $1,000 $175 $550 $147 $1,250 $895
Intermediate $315 $1,250 $245 $850 $297 $2,500 $1,795
Advanced $690 $4,100 $395 $1,250 $497 $4,000 $3,195

Email Marketing

Lead Management
Unlimited Contacts
Drag & Contact Tags  
Communication Preferences  
Drag & Drop Builder  
Chunk Sending  
A/B Testing  
Reports & Analytics  
Dynamic Content  
SPF/DKIM Verification & Flexible SMTP  
Dedicated IPs and Warmup  
Inbox Preview  
UTM Tracking  
Ecommerce Integration  
API Library  
Connectors and Data Synchronization  


Drag & Drop Builder
Ready-Made Automation Templates  
Email Automation  
Browser Push Notification  
SMS Messaging  
Easy-to-Use Interface
Facebook Custom Audiences Sync  
Google Custom Audiences Sync  
Real-Time Data  

Social Media

Channels Supported  



Social Calendar  
Posts Composing / Scheduling  
Custom Posting  
Mass Posting  
Profile Grouping  
Social Stream Management  
Social Listening  
Social Analytics  
Canva Design Editor  
Post Moderation  

Landing Pages

Ready-Made Templates  
Responsive Design
Drag & Drop Builder  
Dynamic Blocks  
Custom Domain Name  
UTM Tracking  
Custom Pixel  
Merge Tags / Conditional Formatting  

User Analytics

Multiple Dashboards  
Automated Reports (Sent by email)  
Publicly Accessed Reports  
Multi-Site Tracking  
List Analytics  
Email Marketing Analytics  
Website Analytics  
Conversion Analytics  
Automation Analytics  
Smart Audiences  
Lead Scoring  
Landing Page Analytics  
Built-in Google Analytics  

Bespoke Solutions

Centralized Management  
Workflow Manager  
Access Control  
Post Moderation  
White Labelling  
Custom Plan Builder  
Custom Pricing  
Campaign Grouping  
Competitive Commission  
Revenue Tracking  
Clients Training and Onboarding  
Partner Support 

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N/A: Information is not disclosed. CUSTOM PRICING: You will need to contact sales. The data reflected in this chart is based on information provided by these vendors as of January 2023. We made every effort to provide the most accurate figures, however, we advise verifying details with individual vendors as pricing and packages can change. For the sake of comparing apples to apples and to give you a fair representation of prices available from all marketing automation providers, the above plans are based on what can be compared with HekaDoc™ features and benefits. Free, smaller and greater plans are also available but their pricing depend on included features and number of contacts.