How to Create a Customer Journey Map That Works in 30 Minutes (Free Template)
May 11, 2021by ahVanguard
Hashing out a customer journey map is on most marketers’ to-do lists, but it keeps getting pushed back.
Maybe a high-priority project gets in your way or—ugh—who has the time? Whatever the reason, customer journey mapping often doesn’t happen, even though it should.
To help you start that long-delayed project, we’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template.
A customer journey map is a step-by-step visual guide detailing your customers’ experience with your brand.
And if you’re thinking, “Hey, isn’t that what a marketing funnel is?” Not exactly.
A marketing funnel explains the process of turning a prospect into a conversion. However, a customer journey map goes beyond the conversion funnel to show you every part of the customer experience.
While a marketing funnel sorts customers into their statuses as prospects or customers, a customer journey map looks at the actions they take. As a Business 2 Community article points out, many customer journey maps don’t follow a straight line—they include roadblocks and loops.
Think about your experience as a customer: Haven’t you put an item back on the shelf or visited a website from two different devices? We typically don’t go straight from point A to point B when buying: We waver back and forth.
When you make a customer journey map, you try to capture every step of the customer experience, including the not-so-linear parts. That way, you have a game plan for whatever direction your customers take.
Yep. But don’t just take our word for it!
Sixty-five percent of customers say they’d keep buying from a brand that gives them a great experience during the whole customer journey. Plus, 44% of marketers say that complete customer journey mapping leads to better customer experiences.
Customer journey maps also make sense on a human level. If you know what your potential customers want at each stage of their buying journey, you can serve it to them on a silver platter. And they’ll pay you back in loyalty and conversions.
What does this tailored content look like in action? One of our favorite landing page examples of 2021 by Grass Roots and Mutesix uses the company’s knowledge of the entire customer journey to tell a story, taking you through the whole conversion process.
When you have a customer journey map on hand, you’ll be able to make hyper-focused content and landing pages that deliver what your audience needs when they need it.
In other words, you’ll have content and landing pages that convert.
Editor’s Note: If you’d like to create a landing page like the one above, you’ll love our drag-and-drop editor and easy-to-use templates. You could also try using technology like Smart Traffic to send your landing page visitors to variants that match their stage in the customer journey.
It can be tricky to capture the essential parts of a customer journey without taking hours to do it. Fortunately, we have a template that will spare you a ton of work.
Try this quick-and-easy method using our template:
Your completed spreadsheet should look a little something like this:
If you don’t have detailed answers for every section right now, no worries. Just write in what you can. Your customer journey map is a living document that you’ll edit as your customers’ experiences grow.