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Expand the subject line topics for target examples.

Fomo

  • You’re Missing out on ___
  • THIS Disappears at Midnight
  • Tonight Only: Get this NOW before it’s gone…
  • Weekend Only: Get this …
  • Last Day to Get…
  • The timer’s going off on your cart!
  • Should I stay or should I go?
  • Are you coming?
  • Your ___ plan goes bye-bye at midnight…
  • [WEEKEND ONLY] Get this NOW before it’s gone…
  • {insert name}, Earn double ___ today only
  • Tonight only: A ___ lover’s dream
  • Last Day To See What This Mystery Email Is All About
  • Your private invitation expires tomorrow night
  • [WEEKEND ONLY] Get this NOW before it’s gone…
  • [URGENT] You’ve got ONE DAY to watch this…
  • Don’t Get Left Behind: The # Most Effective ___ Tactics
  • Last chance: ___ closes tonight (no exceptions)
  • Email subscriber exclusive: {insert product name} sale is here.
  • LAST CHANCE: Discount for ___ Ends Today
  • Get a Massive Discount on ___ Before the Price Goes Way Up
  • Time is Running Out to Join ___
  • Everything you missed this week…
  • If you weren’t following me last week, you missed a LOT of new stuff
  • I’m closing it down!
  • Uh-oh, your prescription is expiring
  • Reminder: Lock in Monthly Billing for Rainmaker Today (Before It’s Gone)
  • Listen to this… (URGENT)

Sales / For your paid offers

  • Thanks for Joining – Here’s What’s on Sale
  • Pay $# for a New Bundle of ___ (48 HOURS ONLY!)
  • #% Off on Your Favorite…
  • [Flash Sale] #% off our ___
  • [LAST CHANCE] #% off sale ends today!
  • $27 today, $97 tomorrow
  • A + B + C = 2X Your Sales
  • The #-Second Sales Pitch
  • Flash. Sale. Alert.
  • #% off your favorites
  • A little luxury at a great price
  • Complimentary ___ on all purchases
  • Get priority access.
  • Free {product 1} with Purchase of {product 2}
  • Meet your new ___
  • Top # under $#
  • # Gift Ideas for ___
  • Seriously, get this book.
  • # ____ at One Crazy Low Price
  • The Deal of a Lifetime on {insert day} Yet!
  • $# off my biggest event in years, just for my VIPs
  • Start {insert big result} for just $1
  • {name}, Start Your Week with #% Off ___

Capitalize on their fears

  • Don’t Make These # ___ Mistakes
  • DO NOT Commit These {insert topic} Atrocities
  • Please don’t make this mistake in your business
  • Don’t Get Fooled: # Questions to Ask Before ___
  • # Important Questions You Need to Ask Yourself Before ___
  • Are you a victim of ___?
  • Hitting a Plateau with Your ___? Here Is How You Keep Growing
  • # Reasons Your ___ Hate(s) You.

Funny

  • Get in Our Pants
  • Boom shakalak! Let’s get started
  • It’s FriYaY
  • Aaaaand I raaaaan
  • Where is the love?
  • Licking your phone never tasted so good
  • Deals That Make Us Proud (Unlike Our Nephew, Steve)
  • We Like Being Used
  • Need a day at the beach? Just scratch n’ sniff your way to paradise…
  • Try To Avoid These # People On {insert holiday}
  • NEW! Vacation on Mars
  • Back up my boasting
  • Me again
  • Yes, this is a fundraising email
  • Bad Decision Time!
  • Let’s get fat, {name}
  • MMM…{insert your favorite food}
  • Where to Drink Beer Right Now (Sent at 6:45am on a Wednesday.)
  • Licking your phone never tasted so goodGroupon: Deals That Make Us Proud (Unlike Our Nephew, Steve)
  • We Like Being Used
  • Pairs nicely with spreadsheets
  • As You Wish (A reference to the movie The Princess Bride.)
  • Need a day at the beach? Just scratch n’ sniff your way to paradise…
  • Boom shakalaka! Let’s get started.
  • Try To Avoid These 27 People On New Year’s Eve
  • Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.
  • NEW! Vacation on Mars
  • Look what you did, you little jerk… (This one’s a reference to the movie Home Alone. We hope.)

Curiosity

  • Hey
  • Everything you wanted to know about ___ but were too afraid to ask
  • As You Wish
  • ‘I love everything in this email!
  • Not Cool, Guys
  • Black Friday shoppers are the worst customers
  • Question about {insert goal}
  • Idea for {insert topic of interest}
  • Know this about {insert topic of interest}?
  • I promise it’s worth it…
  • *Don’t Open This Email*
  • I have good news and bad news…
  • Sales increase , Refunds decrease , Retention increase
  • Your new favorite ___ tool…
  • I’m pulling the plug…
  • {insert desired result in caps} (on a shoestring budget)
  • Tomorrow’s the day…
  • Is this you?
  • You’re Invited
  • I knew I was right…
  • ___: Why you’re stuck
  • ___ are not the answer…
  • Exciting announcement (and special invitation)*
  • When’s the last time you…
  • Wanna Know a Secret?
  • Yep, that just happened…
  • She sold ___ for $___ each. Here’s how…
  • Bad news… closing down
  • Lethal Combo: ___ + ___
  • Open up for our best content
  • Forget ___ — this stuff works!
  • What They Eat In Prison
  • Hologram Shorts?!
  • A faster donkey
  • your detailed results…
  • Why I spent ${a large amount of money} on a ___
  • # Million Dollars
  • The BIG secret behind ___
  • Surprise! When {insert common opinion} is Bad Advice
  • {person A} vs {person B}, who does ___ better?
  • Impossible! {insert name of expert} just leaked his secret to ___!
  • You’ll like this one
  • Panic
  • Threatened and scared, she turned to an angel
  • How to get 12 hours out of an 8 hour day
  • Become a ___ Mogul With This Game Changing System
  • How a {insert random object} changed my life
  • GREAT news (here’s why)
  • ___ has been hacked
  • Seriously, Who DOES This?
  • # sneaky ___ tricks
  • # bizarre ___ selling online
  • # Secret Tactics for Breathing New Life into ___
  • #% increase in revenue with ___!
  • # secrets of wildly successful ___
  • # ___ You Can’t Live Without, # 5 Is My Bible!
  • The # Underused Components of ___
  • Only Open If You Use ___
  • A must watch new movie I just put out on YouTube???
  • What does it take to get me to dump ice water on my head? Find out
  • here!
  • The truth about ___…
  • Do NOT ___…
  • Are you in or out?
  • The ULTIMATE ___ tool
  • Your ___ is broken…
  • The Scientifically Proven Best Time to ___
  • The truth
  • Me, me, me, me, me
  • Cold, Hard Numbers
  • Lies in ___

Stay updated / Events

  • Introducing our Latest (Product/Feature/Service)
  • The {Company Name} Holiday Catalog is Here
  • Latest {Company Name} News
  • Start using this new ___
  • Huge Announcement: Brand new event…
  • HUGE Announcement (another big change at {company name})
  • Attention ___: Who Wants an Opportunity to Work with {insert famous person}?
  • BIG news & you’re hearing it first!
  • UPDATED- You’re invited to a ___ R.S.V.P. Party!
  • we’re going live in 3, 2, 1…
  • My ___ Interview (And It’s Fresh!)

Promise that they will receive something

  • My Gift to You…
  • 👗👗 Free (Cool!) ___ Alert 👖👖
  • New must-haves for your ___
  • A new product you won’t pass on
  • [CHECKLIST] Get up to 20% better {insert result}
  • BOOM! This is how you get ___
  • Get more sales with THIS technique
  • How ___ Will Change Your Life
  • {name}, this can help you grow your business
  • New Video: {insert topic}
  • Here’s that info I promised you
  • The Best of {insert company name} {insert year}
  • The Complete Guide to ___
  • Still need {insert desire}?
  • #Blog Post Ideas
  • # Jaw-Dropping ___ Videos on YouTube
  • How to …
  •  # options to get started
  • # tips/ideas for {insert pain point}
  • # weekend ideas for you
  • A #-step plan for your busy week
  • #-Point Checklist for Creating the Ultimate ___
  • # Critical Questions Every ___ Must Answer
  • ___ (Your first 3 steps)
  • # killer ___ tools How to generate FREE ___!
  • [DOWNLOAD] #-Point ___ Checklist
  • # proven ___ to ___ today
  • Be a Better ___: # Lessons From # ___
  • A Step by Step Guide to ___
  • # Lessons Learned from ___
  • even a Newbie can use this ___ system
  • Downloads that Make a $50,000 Difference
  • How to DOUBLE your
  • ✔ 63-Point Checklist for Creating the Ultimate Optin Form
  • Grow your email list 10X ⚡ faster with these 30 content upgrade ideas
  • How to email a busy person (including a word-for-word script)
  • Digital Marketer: Steal these email templates…
  • A Native Ad in 60 Minutes or Less

Pain points

  • Feed your guests without breaking the bank
  • Where do all these toys go?
  • Get more kitchen space with these easy fixes
  • Stop wasting money on ink
  • Your beauty issues, solved
  • Since we can’t all win the lottery…
  • How to Survive Your Next Overnight Flight
  • Wanted: Cute and affordable fashions
  • Stop wasting time on mindless work
  • Learn a language with only 5 minutes per day

Re-engagement

  • Am I assuming correctly?
  • You’ve Changed
  • Should I unsubscribe you?
  • Hello… (knock, knock) …anyone there?
  • Am I still welcome in your inbox?

Being personable

  • Rough Day?
  • Where to Drink Beer Right Now
  • What Did You Think? Write a Review.
  • You are not alone.
  • Hoping you can help.
  • Hoping to help
  • Did you get what you were looking for?
  • We have {insert fact} in common …
  • Our next steps
  • {name}, check out these hand-picked looks
  • Happy Birthday {name} – Surprise Inside!
  • {name}, do you remember me?
  • I didn’t see your name in the comments!?
  • So I’ll pick you up at {insert time}?
  • Crazy Invitation, I am Going to Buy You Lunch…
  • Vanilla or Chocolate?
  • I love you
  • Quick favor?
  • you free this {insert day} at {insert time} PST?
  • Thanks for helping us
  • ___ for your friends (on us)
  • Thank You!
  • You’re officially a part of the squad!
  • Happy Birthday to… …{insert your company name}!
  • [RANT] Why I HATE ___!
  • Why I (kinda) HATE ___…
  • Check out my new man cave [PICS]
  • So nice to meet you, {name}!
  • Feeling {insert emotion}? Let me help
  • Moving on from ___…
  • Real talk: the TRUTH about ___
  • Today is an important day…
  • Am I really the bad guy?
  • Yep. I look ridiculous! It’s on purpose. Here’s why…
  • This is a little embarrassing…
  • can you explain THIS to me?
  • I was in the hospital…
  • You’ll think I’m crazy…
  • Were we boring you?
  • {name}, where are you?
  • {name}, We need to talk about {subject}
  • If You Like Us, You’ll Love This
  • I did {something shocking} —& THIS is what it looked like

Give them short cuts that make life easier & faster

  • Grow your ___ 10X faster with this # ___
  • How to ___ (including a word-for-word script)
  • Guaranteed to {insert big result}. Here are # ___ you can copy and paste
  • ___ used to be hard. Then I tried this…
  • 10x your ___’s traction in 10 minutes
  • Steal these ___ templates…
  • Get a head start on ___
  • The ___ Gold Mine
  • You have my permission to copy this
  • Stop Guessing: Here’s a ___ That Works

Retargeting

  • How you can afford Your First 10,000 Readers (closing tonight)
  • Hey, forget something? Here’s 20% off.
  • The price dropped for something in your cart
  • Mary, your Envira account is on hold!
  • I’m deleting your Envira account
  • Offering you my personal email
  • Did you miss out on some of these new features?
  • Good News: Your Pin’s price dropped!
  • ⚠ Unroll. Me has stopped working
  • We are not gonna Give Up on You!