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The Art of Email Timing

In 2019, nearly 294 billion emails were sent daily. To maximize email open rates, you need to deliver your content at an optimal time. Email timing is an art, dependent on several factors.

How the Email Newsletter became Cool Again

What if one of today’s hottest marketing moves was a real “blast from the past?”
Two years ago, the idea of an email newsletter sounded downright archaic. After all, didn’t those things die out over a decade ago? Now, however, email newsletters are more popular than ever before.
How did these newsletters become popular again, and why does it matter for your business? Keep reading to learn whether an email newsletter is a good fit for you and your business.

Boosting Customer Engagement with Email Marketing

Customer engagement is a key element for success in any business. Your email campaign should promote your brand and engage your customers. As a business owner, you may not have much time to worry about email marketing. But if your customers aren’t opening your emails, you’re missing out on one of the most powerful marketing tools around. 

Email Marketing: How to do A/B Testing

If you’re not A/B testing your site, you’re leaving money on the table.
The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior.