Minimalist painter Jo Baer’s Primary Light Group: Red, Green, Blue features three white squares framed with black and colored bands. Thanks to human psychology, the squares look like they’re floating.

Primary Light Group: Red, Green, Blue shows you don’t have to cover your entire canvas to make an impression. The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content.

Sometimes, less is more. White space offers tons of benefits to your landing page flow, structure, and impact.